Marketing and Direct Mail

The Objective of marketing is build and support a brand, product or service through tangible marketing activity, directed by strategic marketing processes.


Marketing is about informing consumers about your products and services and telling them why they should come to you rather than visit your competitor. Any promotional campaign has to follow this simple mantra if it is to be effective.

The plan originates when all USP’s are clearly defined. The USP’s must then be moulded into a “brand proposition” which every element of the Marketing Plan must be critiqued against.

ICE have developed various marketing strategies tailored to their clients' business type.